Rebranding: Introducing Osense
As our business continues its upward trajectory, we recognised the need to align our brand image with our growth. That's why we're rebranding! Creating a fresh identity that will better represent our ethos moving forward, to advance sustainability in complex ecosystems.
Our commitment to our values hasn’t wavered, the transition from WERI to Osense marks the start of a new visual journey. Through this rebrand, we aim to expand the reach of Osense to cutting-edge organisations that aim to reduce their environmental impact and enhance their sustainability journey.
About Osense
Our AI software makes it easier for businesses in complex ecosystems to adopt more sustainable approaches, collecting data and keeping track of the environmental impact of business operations. Osense empowers companies to eliminate manual tracking on Excel sheets and to switch to more efficient data collection and analysis meeting even the toughest requirements of Scope 3 emissions. By simplifying the data collection process companies can have a better overview of emissions.
The Reasoning behind Our Rebranding
Our decision to revamp our brand image was to create a clear, simple, and identifiable visual representation of our company. Our inspiration is drawn by our unwavering commitment to help companies reduce their carbon footprint and our mission to build a transparent future with zero impact. Aligning our brand in this way represents the innovative climate-technology of Osense, whilst simultaneously creating an emotional, inspirational, and striking connection with our users.
What does this mean for our network and clients?
More capabilities offered to you as we build a transparent future with a zero impact together! This means that we'll be better equipped to provide you with even more advanced solutions that cater to your sustainability needs. We're always striving to take our technology and communication to new heights, and this is just the beginning.
We want to express our gratitude to the amazing people who have supported us along the way- from our early adopters, team and investors to our associates. You have made all of this possible, and we look forward to continuing this exciting journey with you.
The Creative Journey
The name Osense, represents a shift in mindset about the real opportunities we have to positively impact the world and it embodies the sense of oxygen, essential for life on Earth. Osense is derived by removing the letter "N" from the exclamatory phrase "NO SENSE." It signifies an inversion of the original phrase, implying an action of attributing significance to one's work.
The line through the letter ‘’O’’ in the Osense logo represents the rotational axis of the Earth. Through purifying air and eliminating emissions, all earth will benefit. The main element of our graphic system is the circle, as a reminder of the air. Indeed, air is a fluid, unconfined substance that can move and circulate freely, just as a circle can be continuously drawn without any corners or interruption.
This colour palette draws inspiration from the world of technology while still keeping in mind the essence of the air element, a light and fresh palette that reflects it’s purity and transparency, with a touch of the sleek and modern feel to match Osense’s innovative solution.
Kickstart your journey, let’s build a transparent future with zero impact together!
Book a demo with us and see how we can help you achieve your sustainability goals.
Connect with us!
Take a peek at our social media channels and you'll notice some of the exciting changes we've already implemented! Changing our brand is just the beginning- we've got so much more in store for you.
Stay tuned for all the exciting news and updates to come!
